Author: encodech

Internet reviews can be baffling to say the least. Sometimes, you go to make a purchase on a certain online retailer, click on the reviews hoping to see the true faults in the product, and find something along the lines of this review instead: "This product literally saved my entire family from a burning building and paid off my student loans, but I didn't like the color. 1 star."  (more…)...

If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible.  Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup. Schema markup affects your SEO by helping search engines understand what the data they're pulling from your website actually means, giving you more opportunities to reach the people looking for that specific information.  (more…)...

As inbound marketers, we’re always trying to learn new things, keep up with best practices, help our customers get what they need, track analytics, adjust our plans, remember to eat lunch – we’re busy folks. As more things are added to our plate, it can get complicated to balance the day-to-day tasks with the most important end goal: delighting our customers. That’s where technology comes in handy! A lot of tech, like the multitude of plugins that you can add to your WordPress site, is incredibly helpful at knocking out the most time-consuming aspects of marketing. (more…)...

So much to do and so little time — such is the life of a sought-after company, in any field or service area. Content creation, marketing efforts, print and digital design, public relations, not to mention managing day-to-day operations, hiring, sales, website and social media maintenance and engagement… you’ve got a lot on your plate! But having a dedicated digital marketing agency can help take some of that pressure off your overworked shoulders. (more…)...

You’ve painstakingly created your ecommerce website, complete with a delightful and intentional conversion path, but how do you know that it’s optimized for the best ecommerce conversion rate?  Make sure your site is working for you, not against you, by optimizing it with these four steps for increasing conversion rates.  (more…)...